Emilio Ferreira (Tequilas El Buho) on 5th Anniversary of ET

Experience Tequila launched in December, 2008. To commemorate our fifth anniversary, we asked friends and colleagues for their comments or reflections on our first five years. We will post the comments over the course of several months.
Emilio Ferreira Ruiz is the proprietor of one of the best tequila store in the world – El Buho, in Tlaquepaque, Jalisco. El Buho isn’t a must-visit site for tequila aficionados solely for the vast selection. People from all over the world come to El Buho, again and again, because of Emilio. He is a chemist by training, with a deep understanding of production processes. He is honest, ethical and fair with his customers. But most of all, he loves tequila! His passion for tequila knowledge is equal to that of our most hardcore guests. We are honored to call Emilio a friend and teacher.

“Experience Tequila has been one of the key factors in making Tequila known as an excellent beverage. Their tours to distilleries and other sites are very professional. Experience Tequila’s visits to El Buho have helped me expand my knowledge of tequila, as we have very interesting conversations with Clayton’s visitors – sharing our perspectives on quality, process, history, master distillers and other topics.

For me it’s an honor to know Clayton. He’s an excellent person and so his project couldn’t be any less. Congratulations, Clayton, on the fifth anniversary of ET. I am sure there will be many more years and successes in any project you develop. Cheers!”

-Emilio Ferreira Ruiz, Tequilas El Buho

El Buho




This testimonial is part of a series marking Experience Tequila’s fifth anniversary. If you would like to submit your own, we would love to hear from you! Simply email us