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Experience Tequila founder Clayton Szczech interviewed about tequila, tequila tours and National Tequila Day live on CNN en Espanol’s “Encuentro” with Claudia Palacios (in Spanish).
More Experience Tequila media coverage.
Battle Lines Drawn Over Mezcal Rule Changes by Clayton J. Szczech, June 18, 2014 This is the second article in a series on COMERCAM’s proposed changes to the Mezcal Norm. Read the first part here. While the leadership of COMERCAM seeks to build consensus around a modified version of their proposed changes to the Mezcal Norm,…
Mezcaleros Unify Around Improved Norm by Clayton J. Szczech, June 26, 2014 This is the third article in a series on COMERCAM’s proposed changes to the Mezcal Norm. Please read the first and second parts for background. An elderly indigenous man with sun-wizened skin and a big cowboy hat stands next to a dapper urban lawyer in…
Solidarity with the Future of Mezcal Experience Mezcal is working with Sanzekan Mezcal to support their program of mezcal “Solidarity Bonds.” Sanzekan Tinemi (“Onward Together,” in the Nahuatl language) is a 24-year old cooperative of indigenous people from Guerrero state’s central foothills region around Chilapa de Álvarez. They are dedicated to their people’s economic and social development…
What Next for the Mezcal Norm? by Clayton J. Szczech, December 8, 2014 This is an addendum to a three article series on proposed changes to the Mezcal Norm. Please read the third, second and first parts for background. The first Encuentro Nacional de Mezcal took place in Morelia, Michoacán on the last weekend of November. Dr. Hipócrates Nolasco, President of the…
The Latest Affront To Traditional Mezcal: NOM 199 by Clayton J. Szczech, December 4, 2015 Half of Mexico’s population lives in poverty, and yet the country’s Secretary of the Economy is making it a priority to clarify the definitions of frozen shots and Slivovitz. No, really. Oh yeah, and at the same time, renew its attempts to…
As reported here in December, the Mexican Secretariat of the Economy has proposed legislation – NOM 199 – that could extinguish traditional mezcal production in areas outside of the Denomination of Origin (DO) regions. While presented as an effort to increase consumer protection, these rule changes would in fact result in less clarity for consumers. Non-DO…