As reported here in December, the Mexican Secretariat of the Economy has proposed legislation – NOM 199 – that could extinguish traditional mezcal production in areas outside of the Denomination of Origin (DO) regions. While presented as an effort to increase consumer protection, these rule changes would in fact result in less clarity for consumers. Non-DO…
The Latest Affront To Traditional Mezcal: NOM 199 by Clayton J. Szczech, December 4, 2015 Half of Mexico’s population lives in poverty, and yet the country’s Secretary of the Economy is making it a priority to clarify the definitions of frozen shots and Slivovitz. No, really. Oh yeah, and at the same time, renew its attempts to…
“In the dim lighting, as the spirit warmed us, it felt almost as if Szczech were holding service in tequila church.” A two-part L.A. Times Travel section cover story, on touring Tequila and Guadalajara and tasting Tequila. Here is a PDF of the original travel section as it ran in print. More Experience Tequila media coverage. …
Review: ¡Tequila! Distilling the Spirit of Mexico. Marie Sarita Gaytán. Stanford University Press (2014). As Tequila nerds, we love trivia. “How long does it take agave to mature? How long is añejo aged? Who first exported Tequila?” All too often, knowledge of these basic, rote facts is touted as expertise. The deeper questions of Tequila’s…
“Clayton is absolutely obsessed and spends almost all his time in the field talking to mezcaleros, growers, and tons of other people connected to the industry. As he told me: “I made the decision that this was going to be my profession, and it really is. This is all I do.” Click here to read…
Experience Tequila launched in December, 2008. To commemorate our fifth anniversary, we asked friends and colleagues for their comments or reflections on our first five years. We will post the comments over the course of several months. Leopoldo Solís is a legendary master distillery and Tequila consultant. He was at Cazadores in its prime, and has worked…
Experience Tequila launched in December, 2008. To commemorate our fifth anniversary, we asked friends and colleagues for their comments or reflections on our first five years. We will post the comments over the course of several months.Experience Tequila launched in December, 2008. To commemorate our fifth anniversary, we asked friends and colleagues for their comments or reflections on our…
Experience Tequila launched in December, 2008. To commemorate our fifth anniversary, we asked friends and colleagues for their comments or reflections on our first five years. We will post the comments over the course of several months. Ana María Romero Mena is the most widely recognized maestra tequilera in the field of tasting and sensorial evaluation. I’ve…
Experience Tequila launched in December, 2008. To commemorate our fifth anniversary, we asked friends and colleagues for their comments or reflections on our first five years. We will post the comments over the course of several months. Diana Jiménez is one of the most recognizable faces in the industry, traveling tirelessly as a global ambassador for Casa Centinela….
Experience Tequila launched in December, 2008. To commemorate our fifth anniversary, we asked friends and colleagues for their comments or reflections on our first five years. We will post the comments over the course of several months. Dr. Jaime Villalobos is a true maestro tequilero. he producers several brands including Realeza Mexicana, Corazón Maya and Mexitas. As…
Experience Tequila launched in December, 2008. To commemorate our fifth anniversary, we asked friends and colleagues for their comments or reflections on our first five years. We will post the comments over the course of several months. We’ve been fans of Azunia Tequila since trying it at the Spirits of Mexico Festival around 2009. Owner Jim Riley…
Experience Tequila launched in December, 2008. To commemorate our fifth anniversary, we asked friends and colleagues for their comments or reflections on our first five years. We will post the comments over the course of several months. Casa del Matador, in both Portland and Seattle, has hosted many of our scores of tasting events over the…