Skip to content

Jim Riley (Azunia Tequila) on 5th Anniversary of ET

Experience Tequila launched in December, 2008. To commemorate our fifth anniversary, we asked friends and colleagues for their comments or reflections on our first five years. We will post the comments over the course of several months.
We’ve been fans of Azunia Tequila since trying it at the Spirits of Mexico Festival around 2009. Owner Jim Riley is part owner of this delicious and under-rated tequila, as well as an off-road truck racer. Jim is a tequila  fan first and foremost, and was responsible for bringing Amatitán’s classic Tequila Regional into the US. Thank you, Jim, for your kind words!

“I have known Clayton and his Company “Experience Tequila” for several years now. Although I have always viewed him as one of the industry experts and one of the few people that are truly passionate for tequila. It was not until a recent trip to the Pacific Northwest did I realize how widespread his effect actually was. In an area where tequila is emerging through the efforts of few boutique brands, Clayton is well known as the main authority on tequilas. His tours are have an excellent reputation as being educational and fun. It is our goal to utilize Experience Tequila more in the future as we continue to grow our own line of tequila.

Congratulations on 5 years of spreading the word about Tequila and the beauty of all that Mexico has to offer. As a producer of a boutique tequila, we sincerely appreciate your efforts to bring guests to a wonderful country filled with the finest people. Salud!”

-Jim Riley, Founder,  Azunia Tequila

Jim Riley made Clayton's day in 2013 by introducing him to basketball legend, Portland favorite, and Azunia co-owner Bill Walton.
Jim Riley made Clayton’s day in 2013 by introducing him to basketball legend, Portland favorite, and Azunia co-owner Bill Walton.


This testimonial is part of a series marking Experience Tequila’s fifth anniversary. If you would like to submit your own, we would love to hear from you! Simply email us


More To Explore

You’ve been redirected to Experience Agave

The new home of Experience Tequila/Mezcal.

After ten years, we’ve rebranded and moved all of our tours to one website for clarity and ease of booking. Welcome!