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Dr. Jaime Villalobos on 5th Anniversary of ET

Experience Tequila launched in December, 2008. To commemorate our fifth anniversary, we asked friends and colleagues for their comments or reflections on our first five years. We will post the comments over the course of several months.
Dr. Jaime Villalobos is a true maestro tequilero. he producers several brands including Realeza Mexicana, Corazón Maya and Mexitas. As a producer, his knowledge of production and chemistry is mind-blowing. As an author and historian of tequila and its tradition, he is equally impressive, having created the “Distintivo T” curriculum for the CRT and written the definitive history of the Sauza family. He was also a founding member of the Academia Mexicana de Catadores de Tequila. I had the privilege of studying with Dr. Villalobos for the better part of a year, ultimately earning a certification of “Experto en Tequila.” Thank you, maestro, for everything!

“I greatly value Clayton’s attitude and courage in immersing himself completely in the culture of tequila. I feel proud to be his teacher and a teacher is always happy when his students excel.

Clayton, may you continue learning about our beverage, our history and promote it with pride!”

-Dr. Jaime Augusto Villalobos Díaz, Cultura y Capacitación del Tequila, A.C.

This testimonial is part of a series marking Experience Tequila’s fifth anniversary. If you would like to submit your own, we would love to hear from you! Simply email us



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