Jacob Lustig (ArteNOM) on 5th Anniversary of ET

Experience Tequila launched in December, 2008. To commemorate our fifth anniversary, we asked friends and colleagues for their comments or reflections on our first five years. We will post the comments over the course of several months.Experience Tequila launched in December, 2008. To commemorate our fifth anniversary, we asked friends and colleagues for their comments or reflections on our first five years. We will post the comments over the course of several months.
Jacob Lustig has been blazing his own trail in the spirits business for many years. When I first became aware of his Selección ArteNOM line of tequila, I thought “That’s a great idea!” When I saw that he had chosen three of my favorite distilleries to feature – NOMs 1146, 1414 and 1079 (now 1580)- I thought “I have to meet this guy!” What ensued was an hour long phone call while we were both traveling and the discovery of an agave brother from another mother. I can’t emphasize enough how much I respect Jake and what he does for tequila. Salud, amigo!

“Experience Tequila has drawn more people to the enjoyment of Mexico’s premier agave distillate by increasing product knowledge and popularity. Clayton’s pursuit of accurate, pertinent production details and dissemination to a growing body of enthusiasts fulfills a critical need in the continuously developing culture of tequila.

Congratulations Clayton, the first five years are the hardest!”

-Jacob Lustig, Las Joyas del Agave

 Jacob Lustig

This testimonial is part of a series marking Experience Tequila’s fifth anniversary. If you would like to submit your own, we would love to hear from you! Simply email us

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