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Casa Noble on 5th Anniversary of ET

Experience Tequila launched in December, 2008. To commemorate our fifth anniversary, we asked friends and colleagues for their comments or reflections on our first five years. We will post the comments over the course of several months.
Casa Noble is s huge favorite among tequila fans, and truly committed to tequila education. Their organic and sustainable agave program and meticulous blending from new French oak barrels make them truly unique in the industry. Founder Jose “Pepe” Hermosillo and Vice President David Yan were some of our earliest supporters. Thank you, Casa Noble!

“It is fantastic to see a company/person with such passion for tequila. Experience Tequila has taken the time to learn and do things correctly, extending the knowledge of tequila.

Our great respect for Clayton, congratulations on a fantastic job in teaching about tequila and its culture.”

-Jose Hermosillo, Casa Noble

Clayton and Dave Yan
With David Yan at one of our countless visits to Casa Noble.

“Experience Tequila provides an unparalleled learning opportunity that connects people with the culture, people and brands that make Tequila such a unique and fascinating industry. Immersing visitors into a total experience that includes the history, production and people that help make Tequila such a unique product, helps provide an unforgettable journey that would otherwise be impossible for an individual to acquire.

Our deepest gratitude to Experience Tequila supporting Casa Noble in such a professional, authentic way. The privilege of hosting hundreds of his guests throughout this 5 years has given us the chance to generate and develop many invaluable relationships, thanks to the possibility of sharing the full Casa Noble Experience, where we immerse every person into a journey of the senses: the chance to see, hear, taste, smell and feel every single aspect of how we make our handcrafted luxury tequilas. Your collaboration also extends beyond borders, helping spread the Casa Noble experience in dozens of tastings, pairing dinners and seminars across the USA. Thank you SO much for your invaluable and continuous help.”

-David Yan, Casa Noble


This testimonial is part of a series marking Experience Tequila’s fifth anniversary. If you would like to submit your own, we would love to hear from you! Simply email us


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