Tequila: It’s not just a drink, it’s a place (Associated Press, July 2011)

“The luckiest tourists arrive with Clayton Szczech of Experience Tequila. He’s a Portland resident who loves the culture and history so much that he now guides tequila-curious tourists. The Lonely Planet-recommended guide is the first gringo to hold the TT certification of the country’s Tequila Regulatory Council, which means he is as adept at discerning flavors as he is at explaining how it all came to be. He took us to an obscure, one-man operation where the tequilero used a garden hose to fill our liter Coke bottle from his lone aging barrel. And he’s friendly with premium distillers such as Casa Noble, which don’t usually open their doors for tours.

“True tequila and a tequila culture thrive down here, you’ve just got to know where to look,” said Szczech. 

Read the full article by Tracie Cone of the Associated Press.

More Experience Tequila media coverage.

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